Corporate videos have to grab people quickly, and are generally aimed at an audiences that are targeted and specific.
Used for training, sales or recruiting purposes, they require a clear narrative structure, and enticing imagery.
I was in charge of the lighting, slow motion camera work, interview, and some other stuff. The other angles of the batting in real time, the producer set up a couple of his cameras to get some different angles. I haven't gotten to play with slo mo' a lot, so this was fun.
I spent a week shooting short ENG style videos at SIBOS, the major international banking convention, in 2014. Most of the stories we did were about the banks that were there and why. This one is about all the coffee that was being served and consumed. I had noticed that many of the booths had elaborate coffee bars which clearly attracted the attendees to them. The better the coffee, the more people who went to the booth. The ones that just had a thermos of coffee and some styrofoam cups were dead. I pointed it out to the producer I was working with, and it eventually turned in to this package.
MAD DASH E-MEDIA
I've shot over forty videos for Mad Dash E-Media. The look and feel is very different from other examples of my work.
Some of the interviews in these videos were done in front of a green screen, other on-site. The B-roll is shot very run n' gun, mostly hand held.